Tuesday, October 21, 2008

Chapter 7 - TFY


Evaluation

Evaluations make judgments about worth on the basis of standards that may be conscious or unconscious. It can help us react quickly to situation where our survival is a stake. Evaluations are not facts. Factual reports keep the distinction between facts and evaluations clear. Connotative words convey evaluations that can be used to sway our opinions. When we think critically, we recognize how these connotations affect our feelings so that we can choose or not choose to accept the opinions they contain.
Discovery Exercises - Evaluations: What's Judged?
Judge - determine the result of (a competition), a public official authorized to decide questions brought before a court of justice.
Appraise - to estimate the value of real estate.

Estimate - an approximate calculation of quantity or degree or worth; "an estimate of what it would cost"; "a rough idea how long it would take".
Value - a numerical quantity measured or assigned or computed; the quality (positive or negative) that renders something desirable or valuable.
Evaluate - In this final stage of multimedia development, the focus is on evaluating the presentations effectiveness in light of its purpose and the assessment context.

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